Our Brands

Expedition Apparels' product design is born from an absolute awareness of the customer's personal style and need. The Melbourne-based family business has grown and evolved over its 25-year history and has emerged as a leader within the male apparel industry, with stock that appeals to a number of cross sections of the fashion market.

The team at Expedition Apparel travels widely in order to deliver the best designs and quality from around the world into the local market.



Daniel Hechter is a sophisticated and savvy fashion label allowing quality, style and class to be available within the one collection. The Australian market is embracing this iconic French brand, now available in our normal wholesale distribution channels and in dedicated Daniel Hechter stores where customers can feel and see the full Daniel Hechter offering. The Daniel Hechter style has a strong and supportive global following, opening up opportunities within our own market.


Boston Fine Tailoring

Boston Fine Tailoring is a brand true to the heart of Expedition Apparel founder Howard Thompson. It represents value for money, quality and up-to-date styling. It is made up of a collection of suits, shirts, jackets and more for the discerning business man. It presents an opportunity for the retailer to sell quality apparel that provides the retailer with good margins and stock turns.


christian brookes

The Christian Brookes range, which is all about affordable class, is growing daily, presents as a lower price point and has been deliberately designed to appeal to the younger market.


AFG Australian Footwear Group

The Austalian Footwear Group is a family based business in Melbourne, Australia. It was founded by Sean Clarke and Jeremy Dealy, two life long friends with a passion for great footwear. Both have 10+ years experience in the footwear industry, having worked in Australia, New Zealand and the USA. In 2014, Expedition Apparel acquired shares in the business to facilitate accelerated growth.